Trolley Tracking

Building innovation on a shopping trolley

Arming your trolleys with precise location awareness enables a huge range of operational and customer experience benefits.

Increase store profits

Translate your in-store traffic patterns into actionable revenue metrics. Read more.

Enhance staff performance

Increase staff performance with trolley management, queue management, and smart online order pick-up. Read more.

Improve shopper experience

Offer digital experiences to your customers and add convenience, confidence, and fun to their shopping experience. Read more.

How it works


A set of anchors creates the location infrastructure for tags to be located and tracked. Anchors gather signals from tags, and then send timestamps to our cloud based location engine via Wi-Fi. Anchors are typically fixed to the ceiling, and are connected to standard mains power supply. When 5G arrives, Wi-Fi will be replaced by a 5G station nearby.


Breadcrumb tags can be installed on the handle or basket of the trolley. The tags track location in real time, with a high level of accuracy. Each tag has a unique ID and emits UWB pulses that are received by anchors.


Anchors and tags are configured and managed via our web-based management system. Our location engine & API server are hosted on the cloud. Our services, (Machine Learning Supermarket Simulator, In-store Customer Assistant and In-store Staff Assistant), are all delivered through a web application.

Let's Talk

We'd love to talk about how we can work together.