Build innovation on precision indoor positioning
At Breadcrumb we develop world-leading indoor positioning solutions. We want to change the way your organisation thinks about the possibilities of indoor location based services.
For organisations that want to stay ahead of the pack
There are a huge number of applications that you can build on top of our indoor position technology. Through accurate indoor positioning and data collection, our solution enhances customer experience while at the same time enhancing organisational performance.
Enhance customer experience
Accurate indoor location awareness changes everything. Customers and employees can locate themselves on interactive maps, find their way with turn-by-turn directions, and enjoy content or special offers based on their exact location.
Possible applications of 10cm accuracy are only limited by your imagination.
Enhance organisational performance
Gain deep data insights. Track visitors, employees, and assets - and make decisions based on fact. Analyse data in real-time or through reports, and create visualisations such as heat maps.
Let us help you optimise revenue and operational efficiency. Applied data and analytics is critical for any organisation looking to stay ahead.
Our platform at a glance
Our indoor positioning system uses radio technology called ultra wideband or UWB. Our platform offers everything you need to bring location awareness to your building.
Benefits of the Breadcrumb UWB platform
Here are just some of the benefits that UWB has over other indoor positioning technology.
Genuine blue dot positioning with accuracy of 10 - 30cm. Compared to 2 - 5m for beacons and wifi.
Real time data
Monitor 1000+ tags in real time, with real time analysis and reporting.
Exclusive 6.35 to 6.75 GHz frequency range means no interference with other wireless communication devices.
Fast update rates
Position update rate of up to 20 Hz. Fast enough to track sport athletes.
Long battery life
Very low power consumption reduces maintenance hassle and cost.
Data transfer via UWB is secure, because it can't be intercepted by a personal device.
Being tag based our location infrastructure is always online. This is different from other systems that rely on a customer’s smartphone. Once user turns off their phone all tracking is lost. So, for data analytics a tag based system has huge advantage.
Support all platform
Our platform will work with any type of customer facing application (web based or native application). Bluetooth based systems support only downloaded native applications and Chrome web browser, and Wi-Fi based systems will only support an Android application.
No customer privacy issues
Because our platform is tag based, we don’t require access to a customer’s smartphone (it is the tag that is being tracked, not the phone)
Our solution can add value to a wide range of organisations across many industries.
Cultural institutions such as museums and art galleries need to meet changing visitor expectations, and smart digital experiences play a part in this. Understanding their visitors is crucial, and deep data insights don't come from old fashioned paper surveys.
Retail businesses can use indoor positioning to offer way finding and enable proximity marketing, while at the same time collecting valuable data on customer in-store behaviour.
Visitor tracking and analytics is now a “must have” in the online e-commerce world. Websites such as Amazon know everything about your online shopping behaviour; they know what pages you visit, how long you visit, and what captures your attention. With the Breadcrumb platform you can bring this type of tracking and analytics to the physical world.
As well as galleries, warehouses, and much, much more.
Know exactly where your customers, your staff, and your assets are at all times, and in real time.
We’d love to talk about how we can work together.