Exhibition Evaluation Kit

With an Exhibition Evaluation Kit you can base your decisions on fact rather than on subjective exit interviews. Don’t just rely on what visitors say - get insights from what they actually do.

All-in-one exhibition evaluation solution

Cultural institutions such as museums, art galleries, and libraries need to meet changing visitor expectations and stay relevant. Knowing your visitors is an essential part of building your audience and planning your services.

Questionnaires and face-to-face exit interviews can be useful, but on their own, they are unreliable and provide only limited insight. Labour-based observation is expensive, inefficient, and results in important decisions being based on small and fragmented data sets.


With Breadcrumb’s indoor positioning infrastructure you can view individual or aggregated visitor behaviour - uninterrupted and accurate to around 10 - 30cm. Your Exhibition Evaluation Kit will enable you to track visitors and link their visiting path data to their exit interview. It is the combination of their actual behaviour and their reported preferences that provides deep and reliable insight.

How it works

During the evaluation period, when a visitor enters the exhibition a staff member explains the research, requests their participation, and hands them a tag. Following their visit, a staff member conducts an exit interview. Scanning the tag’s QR code (on the back of the tag) automatically links the exit interview answers to that visitor’s walking path data.

You can login to the Data Dashboard to access a range of visualisations and data insights. Visiting path data can be viewed individually, aggregated, and even in real time. You can filter and analyse data by exit interview inputs (e.g. age, gender, nationality, etc). When you write your evaluation report you can generate charts and visualisations to support your findings.

An Exhibition Evaluation Kit includes two parts. The first is hardware, which is our centimeter-class indoor positioning infrastructure. The second is our Data Dashboard.

Benefits of the Breadcrumb exhibition evaluation kit

Understand actual behaviour

Our platform captures a huge amount of customer behaviour data. Base your decisions on fact rather than on subjective exit interviews.

Save time and effort

No other method will provide such rich data within such a short amount of time.

Engage visitors

According to our experience visitors are more than happy to carry a tag, and are more engaged during the exit interview process.

Accurate heatmaps

Our positioning is so accurate that you will even discover which side of a table is more popular.

Combine data sets easily

Combining what visitors did (visiting path) with what they said (interview) brings you deep insights.

More time for analysis

Now that data collection is fast, and generating visualisations is easy, you can focus more time on the important stuff - analysis and business improvement.

Kit Options - Products & Services


  • Anchors and Tags: used to build the indoor positioning infrastructure


  • Questionnaire Linker: combine visiting path data with exit interview answers

  • Real Time Location: shows the real time location of visitors as they explore the exhibition

  • Dataset Download: save the walking path dataset into your own data management environment

  • Visitor Flow: calculate customer flow split percentages at intersections   

  • Time-based Heatmap: show where visitors spend the most time

  • Geofence Editor: draw geofences around collections to collect time metrics (e.g. dwell time)

  • Self Data Analytics: use filters to generate different heat maps and charts


Hardware Installation

Floor Plan Creation

Customised Marketing Research


  • Hardware Installation: With our step-by-step instructions you can install our positioning infrastructure by yourself. Alternatively, for more complex installations, our team can come to your site to install the required hardware.

  • Floor Plan Creation: If you do not have an accurate floor plan, we will use our SLAM system to quickly build one.

  • Customized marketing research: Our team can design the data collection, data analytics, and reports according to your evaluation goals.

At the end of exhibition evaluation period, we provide you two options.

  • You can uninstall the hardware and return it to us by courier.​

  • If you plan to use the infrastructure again in the future you can hold on to it by paying a small “Sleep Fee”. We will put the hardware to sleep, and wake it up again when you’re ready to reuse it.


Data Collection


Self data analytics





Applications(Data Dashboard)

Dataset Download

Questionnaire Linker​

Real Time Location

Visitor Flow

Time-based Heatmap

Geo-fence Editor

Self Data Analytics



Choosing the right Exhibition Evaluation Kit products and services

GLAM institutions

If you outsource your data analytics (and are happy with that arrangement) then our Basic product is right for you. You can simply download and pass on the visiting path data to your data analytics partner to work with. If you have your own internal capability, your analysts will love our Plus product. If you want to outsource all of your exhibition evaluation, our customised marketing research services will meet all your requirements.

Market research agencies

Market researchers who work with GLAM institutions can use our Basic product to collect better quality data, enhance the value of your solution, and gain advantage over your competitors.

Exhibition design companies

If you come from exhibition design company, you can use our Basic or Plus product to help you do all four phases of exhibition evaluation from front-end, formative, remedial to summative evaluation.

Customer use cases

Te Papa

New Zealand’s national museum deployed a Breadcrumb Exhibition Evaluation Kit on their touring exhibition, Bugs Lab. They wanted to know how visitors explored the exhibition, and in particular how well digital interactives performed to increase engagement. ​

Amos NDF presentation

Breadcrumb part from 15:52


Museum of Transport and Technology deployed our Exhibition Evaluation Kit on their enormous Aviation Display Hall to create heat maps. The purpose of this research was to help inform an upcoming renewal of the exhibition space.

Let’s Talk

We’d love to talk about how we can work together.