GPS technology has revolutionised outdoor positioning. There are now a huge number of applications that are built around or enhanced by GPS. But GPS doesn’t work indoors - where people spend most of their time.
Over recent years a range of technologies have been developed to tackle indoor positioning. The most common are bluetooth beacons and wifi. These work for some use-cases, but they lack accuracy (2 - 5 meters at best) and are prone to interference (e.g. accuracy drops further in a crowded room).
While we’re happy to work with other technologies, Breadcrumb’s flagship real-time indoor positioning platform uses a radio technology called ultra wideband (UWB). With accuracy of 10 - 30cm we offer genuine blue dot indoor positioning - widening the range of possible applications.
Our platform at a glance
Our real-time indoor positioning system uses radio technology called ultra wideband or UWB. Our powerful and scalable platform offers everything you need to bring location awareness to your building.
The Breadcrumb UWB platform consists of three main components: Tags which transmit UWB pulses used to determine their location, ceiling mounted anchors which receive and evaluate the tag signals, and a cloud based location engine which aggregates and analyses all the positioning data and transfers that data to our API. With our API we make it super easy and fast to develop location aware applications on top of our platform.
A set of anchors creates the location infrastructure for tags to be located and tracked. Anchors gather signals from tags, and then send this timestamp to our cloud based location engine via wifi. Anchors are typically fixed to the ceiling, and are connected to standard mains power supply. Anchors can also be placed on tripods for temporary or outdoor use-cases.
Anchors are configured and managed via our RTLS web-based management system.
Breadcrumb tags can be held by people or fixed to assets,
and track their location in real time, with a high level of accuracy. Each tag has a unique ID and emits UWB pulses that are received by anchors. Tag design depends on the use-case; a low-profile card shaped tag can be worn on a lanyard, or
a small circular tag can be affixed to assets.
Our location engine is where all the magic happens. Positioning data is transferred by anchors to our cloud based location engine via wifi. Our location engine can aggregate and calculate positioning data from 1000+ tags in real time. After crunching, data is transferred to our API.
The Breadcrumb solution comes with APIs for easy integration and data exchange. We’re passionate about making it super easy and fast for developers to create location aware applications on top of our platform.
Breadcrumb’s solution includes a RTLS web-based management system. Within this system we provide you with the tools you need to easily and quickly build, manage and analyse your location infrastructure.
As well as infrastructure management, our Management System also includes analytics tools (including real time tracking and data visualisations such as heatmaps). Our platform captures a huge amount of customer behaviour data, and it is all available for manipulation or download.
Benefits of the Breadcrumb UWB platform
Here are just some of the benefits that UWB has over other indoor positioning technology.
Genuine blue dot positioning with accuracy of 10 - 30cm. Compared to 2 - 5m for beacons and wifi.
Real time data
Monitor 1000+ tags in real time, with real time analysis and reporting.
Exclusive 6.35 to 6.75 GHz frequency range means no interference with other wireless communication devices.
Fast update rates
Position update rate of up to 20 Hz. Fast enough to track sport athletes.
Long battery life
Very low power consumption reduces maintenance hassle and cost.
Data transfer via UWB is secure, because it can't be intercepted by a personal device.
Being tag based our location infrastructure is always online. This is different from other systems that rely on a customer’s smartphone. Once user turns off their phone all tracking is lost. So, for data analytics a tag based system has huge advantage.
Support all platform
Our platform will work with any type of customer facing application (web based or native application). Bluetooth based systems support only downloaded native applications and Chrome web browser, and Wi-Fi based systems will only support an Android application.
No customer privacy issues
Because our platform is tag based, we don’t require access to a customer’s smartphone (it is the tag that is being tracked, not the phone)
We’d love to talk about how we can work together.